Debuted lineups at ongoing car show identify most popular segments
If there is anything that carmakers have in common in a market as fast-changing as
China’s, it is their conviction in the prospects for SUVs and electric cars, or even better still, electric SUVs.
At the ongoing Guangzhou auto show in Guangdong province,
out of the 47 models that are making their debuts, 28 are SUVs.
New energy vehicles, including electric cars, total 131,
some 12 percent of the total exhibits at the year-end gala.
It is no wonder. China saw 7.98 million SUVs sold in the first 10 months this year,
about 41 percent of total passenger car sales, and SUVs
have been the sole growing segment, according to the
China Association of Automobile Manufacturers.
“How quickly SUV demand in China is developing,
I confess, is a little bit surprising to us, but we are now on the way,”
said Jochem Heizmann, head of Volkswagen Group China.
The Volkswagen brand, with its Tiguan already well sought after in the market,
is planning to introduce at least 10 such models in the country by 2020.
Heizmann said the first model from its third joint venture, JAC Volkswagen,
will also be an electric SUV.
Czech carmaker Skoda, a brand under Volkswagen AG, has unveiled
its compact SUV Karoq at the auto show, which its China head
Ralf Hanschen expects to further push the success story that its Kodiaq started.
China’s SUV craze has not only taken aback Heizmann, but also Alan Batey, head of Chevrolet.
“We have not been fast enough to introduce a full SUV lineup,
so 30 percent of our future products to be SUVs,” Batey told China Daily on Friday.
“We clearly have a big opportunity with SUVs.”
Those who have already seized the opportunity, like Audi,
are speeding up to introduce yet more models.
Audi presented its Q8 concept on Thursday in Guangzhou, where its
China head Joachim Wedler said the premium brand will launch six brand-new
SUVs in China, including the Q8. Two of them are pure electric models.
The company has been localizing its Q5 and Q3 in China,
some of the best-selling models in their respective segments.
Lincoln, which is the fastest-growing premium carmaker in China,
has introduced all its SUVs into China, with the new full-sized Navigator unveiled on Friday as the latest addition.
Amy Marentic, president of Lincoln Asia Pacific,
expects SUVs’ popularity to continue for another five to 10 years,
with the segment’s market share rising even higher.
“I believe it will be somewhere
between 55 percent to 60 (in 10 years),” said Marentic.
Models from volume brands are even more welcome.
Lynk & Co, which unveiled its 01 SUV at the Guangzhou auto show, sold 6,000 vehicles in less than one hour.
Great Wall Motor’s Wey, unveiled at last year’s Guangzhou auto show,
has proved to be a success story as the SUV producer’s attempt to go up in the market.
It came back this year with more SUV models. Borgward, one of the latest brands to hit China’s market,
has launched its 2018 version BX5, which is available in seven variants.